How To Grow Your Lawn & Landscape Business - https://www.bowraven.com/product/increase-profit-software/
This video looks at some practical ways on how to grow your lawn and landscaping business.
Running a business is difficult and you’ve so far worked hard to get your landscaping business up and running. You’ve learned how to run a business, you have the necessary licences, business insurance and you’ve even begun to employ your own staff. But you may find yourself in a rut.
You may have hit that glass ceiling of business growth and not know what to do.
But you want to grow your lawn and landscaping business.
So what do you do?
This video looks at the combined effect of targeting your lawn and landscape business’s key performance indicators.
A key performance indicator evaluates and measures the success of a business. To find out more please take a read of this article on ‘The 7 Most Important KPIs to Track as a Small Business’ - https://www.bowraven.com/the-7-most-important-kpis-to-track-as-a-small-business-key-performance-indicators-examples/
For example, your average transaction value is probably one of your most powerful KPI’s to change.
Your average transaction value is calculated by dividing the total of all sales transactions over a given period, by the number of transactions in the same period. To find out more, please follow this link to an article on ‘Average transaction value and why it’s important for small businesses to understand? - https://www.bowraven.com/average-transaction-value/
The other KPI to mention is the number of times your customers buy from you over a 12-month period. The impact this metric can have on your business profits when it’s improved, as with the average transaction value, can be huge.
However, it’s the combined effect of adjusting a number of your key profit drivers that could end up having a significant effect on growing your lawn and landscaping business.
This is referred to as the power of leverage. Whereby each small increase in one metric, impacts each of the other metrics and all these combined adjustments end up having a profound effect on your sales and profits.
In the video, the example lawn and landscaping business increases its sales from £89,250 to nearly £143,000. But more importantly, the profits increase from just over £2,000 to over £46,000. Imagine growing your lawn and landscaping business by these proportions.
The huge increases are brought about by increasing the average transaction value by £9.57, the times opening customers return by 5 times in a 12 month period, reducing customer defections by 2.5% and by increasing customer acquisitions by 15 new customers over the 12 months.
Customer acquisitions is affected by a number of key factors. These include your audience reach or visitors to your website etc. Customer acquisitions are also affected by your various conversion rates, like visitor to leads; lead to prospect; and prospect to sales.
By adjusting each one of these metrics by a small amount, combine to make a huge difference.
The power of how these numbers work is from seeing which one affects your business the most, you can begin to ask powerful questions. Ask questions on how you might achieve these increases.
The brain loves a question. Ask it something now, it doesn’t matter what, and it will always look for an answer. It may not know the answer, but the brain will seek out the answer.
If you want to learn more about Increase Profit Software, please visit this link: https://www.bowraven.com/product/increase-profit-software/
As a thank you for watching this video, please use this voucher code to receive a 20% discount on Increase Profit Software - enter this code at checkout - HTGMLALB-17
If you have a question on this video or what’s contained in it, please ask these below and I’ll be happy to answer them totally free of charge.